{
  "profiles": [
    {
      "channel": "LinkedIn Ads",
      "keywords": ["linkedin", "paid social", "social"],
      "baseline_cpc": 7.2,
      "baseline_cpl": 185.0,
      "avg_conversion_rate": 0.045,
      "avg_roi": 3.4,
      "recommended_monthly_spend": 28000.0
    },
    {
      "channel": "Google Search",
      "keywords": ["search", "sem", "google ads", "ppc"],
      "baseline_cpc": 5.4,
      "baseline_cpl": 160.0,
      "avg_conversion_rate": 0.051,
      "avg_roi": 3.8,
      "recommended_monthly_spend": 32000.0
    },
    {
      "channel": "Email Nurture",
      "keywords": ["email", "nurture", "lifecycle"],
      "baseline_cpc": 0.0,
      "baseline_cpl": 95.0,
      "avg_conversion_rate": 0.062,
      "avg_roi": 4.5,
      "recommended_monthly_spend": 18000.0
    },
    {
      "channel": "Webinars",
      "keywords": ["webinar", "virtual event", "events"],
      "baseline_cpc": 3.1,
      "baseline_cpl": 140.0,
      "avg_conversion_rate": 0.055,
      "avg_roi": 3.6,
      "recommended_monthly_spend": 21000.0
    },
    {
      "channel": "Partner Marketing",
      "keywords": ["partner", "alliance", "co-marketing"],
      "baseline_cpc": 2.4,
      "baseline_cpl": 120.0,
      "avg_conversion_rate": 0.058,
      "avg_roi": 4.1,
      "recommended_monthly_spend": 24000.0
    },
    {
      "channel": "Account-Based Advertising",
      "keywords": ["abm", "account", "programmatic"],
      "baseline_cpc": 8.1,
      "baseline_cpl": 210.0,
      "avg_conversion_rate": 0.038,
      "avg_roi": 3.2,
      "recommended_monthly_spend": 30000.0
    }
  ]
}