[
  {
    "name": "Notion GTM Vault",
    "category": "playbook",
    "description": "Centralizes go-to-market briefs, launch retros, and channel cadences for rapid reuse.",
    "topics": [
      "product launch",
      "sales enablement",
      "lifecycle marketing",
      "content calendar"
    ],
    "ingestion_steps": [
      "Sync latest launch briefs from Notion database",
      "Parse retro learnings into structured highlights",
      "Surface campaign guardrails by stage"
    ],
    "automation": [
      "Schedule nightly Notion export to S3",
      "Index updates into vector store",
      "Alert marketing ops in Slack when net-new templates arrive"
    ],
    "coverage_assets": [
      "launch briefs",
      "enablement kits",
      "customer stories"
    ],
    "update_frequency": "nightly",
    "tooling": [
      "Notion API",
      "AWS Lambda",
      "Slack bots"
    ],
    "signals": [
      "notion",
      "brief",
      "launch"
    ],
    "metrics": [
      "asset freshness",
      "brief adoption",
      "content reuse"
    ],
    "base_maturity": "advanced",
    "source": "marketing_knowledge_corpus"
  },
  {
    "name": "Airtable Campaign Intelligence",
    "category": "database",
    "description": "Aggregates creative tests, spend, and performance telemetry into a single marketing source of truth.",
    "topics": [
      "paid media",
      "creative testing",
      "pipeline velocity"
    ],
    "ingestion_steps": [
      "Pull Airtable campaign base and normalize schema",
      "Join spend data with experiment outcomes",
      "Publish highlights into analytics warehouse"
    ],
    "automation": [
      "Trigger incremental sync via Airtable webhooks",
      "Auto-tag wins and losses using performance thresholds",
      "Push refreshed dashboards to BI layer"
    ],
    "coverage_assets": [
      "spend logs",
      "creative variants",
      "kpi dashboards"
    ],
    "update_frequency": "hourly",
    "tooling": [
      "Airtable API",
      "dbt",
      "Fivetran"
    ],
    "signals": [
      "airtable",
      "campaign",
      "experiment"
    ],
    "metrics": [
      "sync latency",
      "win rate tagging accuracy",
      "dashboard adoption"
    ],
    "base_maturity": "autonomous",
    "source": "marketing_knowledge_corpus"
  },
  {
    "name": "Confluence Revenue Wiki",
    "category": "documentation",
    "description": "Maintains revenue playbooks, pricing updates, and partner agreements for go-to-market teams.",
    "topics": [
      "pricing",
      "partner marketing",
      "sales enablement"
    ],
    "ingestion_steps": [
      "Crawl Confluence spaces for updated playbooks",
      "Extract pricing deltas and promotion schedules",
      "Tag partner agreements with renewal dates"
    ],
    "automation": [
      "Diff new pages against prior revisions",
      "Email alerts for pricing or contract changes",
      "Archive deprecated plays automatically"
    ],
    "coverage_assets": [
      "pricing sheets",
      "partner contracts",
      "enablement decks"
    ],
    "update_frequency": "weekly",
    "tooling": [
      "Confluence API",
      "AWS Step Functions",
      "SendGrid"
    ],
    "signals": [
      "confluence",
      "pricing",
      "partner"
    ],
    "metrics": [
      "update turnaround",
      "contract coverage",
      "pricing accuracy"
    ],
    "base_maturity": "advanced",
    "source": "marketing_knowledge_corpus"
  },
  {
    "name": "GDrive Creative Library",
    "category": "asset_library",
    "description": "Stores paid ads, email templates, and landing page assets in a structured creative library.",
    "topics": [
      "creative",
      "email",
      "landing pages"
    ],
    "ingestion_steps": [
      "Scan Google Drive folders for new creatives",
      "Extract metadata such as channel and audience",
      "Generate thumbnails and usage notes"
    ],
    "automation": [
      "Use Drive activity webhooks for delta sync",
      "Auto-tag creatives with performance badges",
      "Publish weekly creative freshness digest"
    ],
    "coverage_assets": [
      "ad variations",
      "email templates",
      "landing page screenshots"
    ],
    "update_frequency": "daily",
    "tooling": [
      "Google Drive API",
      "Cloud Functions",
      "Looker Studio"
    ],
    "signals": [
      "drive",
      "creative",
      "email"
    ],
    "metrics": [
      "tag coverage",
      "asset reuse",
      "refresh cadence"
    ],
    "base_maturity": "foundational",
    "source": "marketing_knowledge_corpus"
  },
  {
    "name": "Slack Signal Digest",
    "category": "social_listening",
    "description": "Aggregates product feedback, competitor mentions, and customer wins from Slack channels.",
    "topics": [
      "customer feedback",
      "competitive intel",
      "product updates"
    ],
    "ingestion_steps": [
      "Monitor priority Slack channels for keywords",
      "Summarize feedback themes via NLP",
      "Route product and marketing insights to owners"
    ],
    "automation": [
      "Deploy Slack bots to tag critical mentions",
      "Push sentiment summaries to CRM",
      "Escalate churn risks to success teams"
    ],
    "coverage_assets": [
      "customer quotes",
      "competitor alerts",
      "product updates"
    ],
    "update_frequency": "real-time",
    "tooling": [
      "Slack Events API",
      "LangChain",
      "HubSpot"
    ],
    "signals": [
      "slack",
      "feedback",
      "competitive"
    ],
    "metrics": [
      "response time",
      "escalation coverage",
      "sentiment shift"
    ],
    "base_maturity": "autonomous",
    "source": "marketing_knowledge_corpus"
  }
]