[
  {
    "feature": "email nurture",
    "feature_type": "channel",
    "mean_roi": 2.6,
    "std_roi": 0.4,
    "mean_ctr": 0.045,
    "std_ctr": 0.012,
    "sample_size": 185,
    "weight": 0.85,
    "baseline_budget": 18000,
    "notes": "Lifecycle email programs with automated segmentation deliver resilient ROI across B2B SaaS cohorts."
  },
  {
    "feature": "paid social",
    "feature_type": "channel",
    "mean_roi": 2.1,
    "std_roi": 0.6,
    "mean_ctr": 0.035,
    "std_ctr": 0.015,
    "sample_size": 240,
    "weight": 0.8,
    "baseline_budget": 22000,
    "notes": "Paid social experimentation pairs creative testing with intent overlays for balanced CTR lift."
  },
  {
    "feature": "enterprise",
    "feature_type": "audience",
    "mean_roi": 2.4,
    "std_roi": 0.5,
    "mean_ctr": 0.028,
    "std_ctr": 0.009,
    "sample_size": 160,
    "weight": 0.9,
    "baseline_budget": 32000,
    "notes": "Enterprise cohorts convert with multi-threaded nurture and executive enablement."
  },
  {
    "feature": "startup",
    "feature_type": "audience",
    "mean_roi": 2.0,
    "std_roi": 0.55,
    "mean_ctr": 0.04,
    "std_ctr": 0.013,
    "sample_size": 140,
    "weight": 0.75,
    "baseline_budget": 15000,
    "notes": "Startup founders reward scrappy experiments and rapid payback cycles."
  },
  {
    "feature": "conversion",
    "feature_type": "objective",
    "mean_roi": 2.8,
    "std_roi": 0.45,
    "mean_ctr": 0.05,
    "std_ctr": 0.01,
    "sample_size": 210,
    "weight": 0.92,
    "baseline_budget": 26000,
    "notes": "Conversion-focused programs benefit from high-intent sequencing and social proof."
  },
  {
    "feature": "retention",
    "feature_type": "objective",
    "mean_roi": 2.3,
    "std_roi": 0.35,
    "mean_ctr": 0.03,
    "std_ctr": 0.008,
    "sample_size": 130,
    "weight": 0.7,
    "baseline_budget": 20000,
    "notes": "Retention programs lean on product education and lifecycle personalization."
  },
  {
    "feature": "executive roundtable",
    "feature_type": "offer",
    "mean_roi": 3.1,
    "std_roi": 0.5,
    "mean_ctr": 0.025,
    "std_ctr": 0.007,
    "sample_size": 95,
    "weight": 0.88,
    "baseline_budget": 28000,
    "notes": "Executive roundtables compound ROI when paired with ABM nurtures and analyst proof."
  },
  {
    "feature": "interactive ROI calculator",
    "feature_type": "offer",
    "mean_roi": 2.5,
    "std_roi": 0.42,
    "mean_ctr": 0.048,
    "std_ctr": 0.011,
    "sample_size": 150,
    "weight": 0.86,
    "baseline_budget": 21000,
    "notes": "Interactive ROI tools compress consideration by quantifying value early in the journey."
  }
]