{
  "defaults": {
    "total_minutes": 180,
    "block_minutes": 30,
    "source": "automation_playbooks",
    "notes": "Simulated 3-hour automation sprint derived from curated marketing rituals. Configure live task runners to swap in telemetry-driven automations."
  },
  "stages": {
    "awareness": [
      {
        "activity": "Automate {channel} amplification bursts with persona-specific creatives",
        "outcome": "Launch top-of-funnel reach surge for {audience}",
        "tooling": ["Meta Advantage+", "LinkedIn Campaign Manager"],
        "kpis": ["impressions", "reach growth"],
        "automation_level": "co-pilot"
      },
      {
        "activity": "Spin up programmatic thought-leadership drip featuring {offer}",
        "outcome": "Prime new demand narratives aligned to {objective}",
        "tooling": ["HubSpot Workflows", "Mutiny"],
        "kpis": ["content engagement", "share of voice"],
        "automation_level": "automated"
      },
      {
        "activity": "Route trending community threads into {channel} social listening war-room",
        "outcome": "Capture emergent topics for rapid creative iteration",
        "tooling": ["Sprout Social", "Canva"],
        "kpis": ["engagement rate", "audience growth"],
        "automation_level": "assist"
      }
    ],
    "consideration": [
      {
        "activity": "Build adaptive nurture tracks triggered by {channel} intent signals",
        "outcome": "Convert researching {audience} into marketing qualified pipeline",
        "tooling": ["Marketo", "Mutiny", "Clearbit"],
        "kpis": ["marketing qualified leads", "content engagement"],
        "automation_level": "co-pilot"
      },
      {
        "activity": "Launch interactive ROI calculator featuring {offer}",
        "outcome": "Arm evaluators with quantified {objective} outcomes",
        "tooling": ["Candu", "Figma", "Google Sheets"],
        "kpis": ["tool completes", "lead-to-opportunity"],
        "automation_level": "automated"
      },
      {
        "activity": "Coordinate {channel} webinars with lifecycle retargeting",
        "outcome": "Warm consideration-stage accounts with contextual proof",
        "tooling": ["Zoom Webinars", "HubSpot", "GoldCast"],
        "kpis": ["registrations", "attendance rate"],
        "automation_level": "co-pilot"
      }
    ],
    "conversion": [
      {
        "activity": "Trigger conversion playbooks across {channel} with dynamic urgency copy",
        "outcome": "Accelerate late-stage {audience} into closed revenue",
        "tooling": ["Salesforce", "Outreach", "Mutiny"],
        "kpis": ["sales qualified leads", "pipeline velocity"],
        "automation_level": "automated"
      },
      {
        "activity": "Sync Stripe checkout plans for {offer} into in-product prompts",
        "outcome": "Remove purchase friction and capture self-serve demand",
        "tooling": ["Stripe Billing", "LaunchDarkly"],
        "kpis": ["checkout starts", "conversion rate"],
        "automation_level": "co-pilot"
      },
      {
        "activity": "Operationalize CJ + Amazon offers within retargeting orchestrations",
        "outcome": "Bundle monetizable affiliates alongside core {objective}",
        "tooling": ["CJ API", "Amazon Associates", "Segment"],
        "kpis": ["attach rate", "partner revenue"],
        "automation_level": "assist"
      }
    ],
    "retention": [
      {
        "activity": "Launch lifecycle journeys flagging churn risk accounts",
        "outcome": "Reinforce value stories for vulnerable cohorts",
        "tooling": ["Gainsight", "Customer.io"],
        "kpis": ["renewal rate", "product adoption"],
        "automation_level": "co-pilot"
      },
      {
        "activity": "Automate expansion plays bundling {offer} upsell pathways",
        "outcome": "Drive expansion ARR from active {audience}",
        "tooling": ["Salesforce", "Catalyst", "Pocus"],
        "kpis": ["expansion arr", "upsell win rate"],
        "automation_level": "automated"
      },
      {
        "activity": "Route product signals into AWS and Stripe revenue automations",
        "outcome": "Trigger predictive monetization levers",
        "tooling": ["AWS Lambda", "Stripe Radar"],
        "kpis": ["net revenue retention", "time-to-value"],
        "automation_level": "assist"
      }
    ]
  },
  "focus_overlays": {
    "enterprise": [
      {
        "activity": "Align executive enablement sequences for buying committees",
        "outcome": "Arm champions with enterprise procurement collateral",
        "tooling": ["Seismic", "Highspot"],
        "kpis": ["committee engagement", "deal velocity"],
        "automation_level": "assist"
      }
    ],
    "startup": [
      {
        "activity": "Deploy founder office hours using automation to cluster demand",
        "outcome": "Capture high-intent conversations without manual scheduling",
        "tooling": ["Calendly", "Zoom", "Loom"],
        "kpis": ["booked calls", "demo conversions"],
        "automation_level": "co-pilot"
      }
    ],
    "developer": [
      {
        "activity": "Publish API quickstarts with auto-generated sandbox credentials",
        "outcome": "Reduce time-to-first-call for technical evaluators",
        "tooling": ["ReadMe", "Postman", "GitHub Actions"],
        "kpis": ["time to hello world", "active projects"],
        "automation_level": "automated"
      }
    ]
  }
}