[
  {
    "name": "Google Ads Growth Expert",
    "provider": "google",
    "description": "Evaluates paid search and performance max opportunities with live or benchmarked metrics.",
    "trigger_keywords": [
      "google",
      "ads",
      "sem",
      "search",
      "cpc",
      "roas",
      "pmax"
    ],
    "specialties": [
      "paid acquisition",
      "keyword expansion",
      "budget pacing"
    ],
    "routing_signals": [
      "high intent keywords",
      "performance max",
      "auction insights"
    ],
    "outputs": [
      "recommended campaigns",
      "target cpa",
      "daily budget"
    ],
    "fallback": "Use marketing benchmarks for CPC/CTR when live Google Ads credentials are not configured.",
    "metrics": [
      "roas",
      "ctr",
      "conversion_rate"
    ],
    "source": "moe_experts_dataset"
  },
  {
    "name": "Stripe Monetization Expert",
    "provider": "stripe",
    "description": "Designs pricing packages and checkout flows that maximize ARR with Stripe primitives.",
    "trigger_keywords": [
      "stripe",
      "checkout",
      "pricing",
      "subscription",
      "billing",
      "invoice"
    ],
    "specialties": [
      "subscription strategy",
      "usage metering",
      "checkout optimization"
    ],
    "routing_signals": [
      "high intent pricing prompts",
      "ARR expansion",
      "checkout friction"
    ],
    "outputs": [
      "price points",
      "checkout playbook",
      "upsell triggers"
    ],
    "fallback": "Synthesize pricing heuristics from curated Stripe dataset when API keys are unavailable.",
    "metrics": [
      "arr",
      "conversion_lift",
      "churn_reduction"
    ],
    "source": "moe_experts_dataset"
  },
  {
    "name": "CJ Affiliate Monetization Expert",
    "provider": "cj",
    "description": "Optimizes affiliate program selection and payout blends from the CJ catalog.",
    "trigger_keywords": [
      "affiliate",
      "cj",
      "publisher",
      "commission",
      "epc"
    ],
    "specialties": [
      "affiliate mix",
      "payout design",
      "partner onboarding"
    ],
    "routing_signals": [
      "publisher id",
      "commission",
      "epc trend"
    ],
    "outputs": [
      "top programs",
      "commission strategy",
      "activation workflow"
    ],
    "fallback": "Rely on curated CJ dataset with projected EPC when live API keys are missing.",
    "metrics": [
      "epc",
      "payout_latency",
      "net_margin"
    ],
    "source": "moe_experts_dataset"
  },
  {
    "name": "Amazon Marketplace Expert",
    "provider": "amazon",
    "description": "Translates Amazon marketplace intelligence into merchandising and buy box plays.",
    "trigger_keywords": [
      "amazon",
      "buy box",
      "prime",
      "asin",
      "marketplace"
    ],
    "specialties": [
      "merchandising",
      "prime eligibility",
      "pricing dynamics"
    ],
    "routing_signals": [
      "prime",
      "inventory",
      "fulfillment"
    ],
    "outputs": [
      "featured listings",
      "pricing guardrails",
      "inventory guidance"
    ],
    "fallback": "Use curated Amazon dataset including buy box share and fulfillment heuristics when the Product Advertising API is offline.",
    "metrics": [
      "buy_box_share",
      "conversion_rate",
      "inventory_turns"
    ],
    "source": "moe_experts_dataset"
  }
]