Source identity
| Field | Recorded value |
|---|---|
| Source type | project equation-poster image |
| Original record | The Maddie equation for clients.png |
| Date | Jul 15, 2026 |
| Path or archive member | Equation posters/The Maddie equation for clients.png |
| Original SHA-256 | 6132429214c3383ca1f8525e1702099f29207715e7bd2919635a678412b9e8ee |
| Reading-copy SHA-256 | 52ef19c31d43fd22748b685c396b887b04670e94863ffbba3dec465aabcea10a |
The original equation poster
Recovered source transcript
Download complete source text ↓277 lines · 4.2 KB
The MADDIE Equation — Formula for Converting Strangers into Commissionable Clients
==================================================================================
SOURCE: The Maddie equation for clients.png
SOURCE ID: libsrc-d548987cc3c4
ORIGINAL SHA256: 6132429214c3383ca1f8525e1702099f29207715e7bd2919635a678412b9e8ee
REVIEW: 2026-10-17. The original PNG is authoritative. This reading copy separates manually inspected mathematical transcriptions from raw OCR. It is not a verbatim embedded-text extraction.
VISUAL REVIEW NOTES
- The graph labeled Results versus Implementation is illustrative and has no ticks, data values, or displayed function. The accompanying claim about exponential multiplication is prose; no exponential mathematical formula is given.
- This product is duplicated in the detailed Client Conversion poster, where D_desire and D_diff are separately named.
MANUALLY INSPECTED FORMULAS
MADDIE six-factor product
Image region: Main equation across top and repeated multiplication-effect row
M × A × D × D × I × E = [trophy / commissionable client]
Legibility: Legible
Editorial mathematical explanation: Represents six conversion stages as multiplicative factors.
Editorial note: The two D symbols refer to different factors: Desire and Differentiation.
Editorial note: The output is a trophy pictogram labeled Commissionable Client, not a defined numeric variable.
Editorial note: The image supplies no operand scales, units, calibration, probability normalization, or statistical validation.
Editorial note: The repeated lower product is an occurrence of the same formula, not a separate model.
SOURCE-LOCAL SYMBOL DEFINITIONS
M = Message: clear positioning speaking to the deepest need.
A = Attention: relevance and curiosity that stop the scroll.
D (first) = Desire: emotional connection.
D (second) = Differentiation: proof that the offer is the obvious choice.
I = Investment: perceived value and an easy next step.
E = Enrollment: action toward becoming a client.
Trophy/output = Commissionable client, described as ready, able, and excited to buy.
RAW OCR READING AID — NOT A VERIFIED EQUATION TRANSCRIPT
The following preserves the complete Tesseract output, including recognition errors, decorative glyphs and layout artifacts. Use the manually inspected records above and the original PNG for mathematical notation.
THE MADDIE EQUATION
The Formula For Converting Strangers Into Commissionable Clients
(M) » (A) * (D) * (D) » ) *
MESSAGE
ATTENTION
DESIRE
DIFFERENTIATION
INVESTMENT
ENROLLMENT
COMMISSIONABLE
CLIENT
Crystal clear
Stop the scroll
Build an emotional
Prove why you're
Make the value
Guide them to
positioning that
with undeniable
connection that
the obvious choice
irresistible and the
raise their hand
A fully qualified lead
speaks to their
relevance and
makes them say
over every other
next step feel
and become your
who is ready, able,
deepest need.
curiosity.
“I need this.”
option.
easy.
client.
and excited to buy.
ae
eae
as
HOW IT WORKS
a
eee eal eee
Ilo
7
COMMISSIONABLE
if
CLIENT
, MESSAGE I ATTENTION if ©) DESIRE it LP DIFFERENTIATION
INVESTMENT alc) ENROLLMENT 4
They stop, look,
They feel seen,
They trust that
They see the value
They take action
They instantly
You get paid to
understand who you
and lean in..
understood, and
you're the expert
clearly and decide
and become a
solve the right
help and how.
because it's
believe you can
who can deliver
it's a smart
commissionable
problems for the
about them.
transform their
the best result.
investment.
client.
situation.
right people.
THE MULTIPLICATION EFFECT
Each element is essential.
x
x
x
x
x
Missing or weakening one
M
A
D
D
|
E
v
multiplies down your results.
Without this,
Without this,
Without this,
Without this,
Without this,
Without this,
With all six,
Master all six, and your
they don't
they don't
they don't
they don't
they don't
they don't
they become
Implementation
results multiply exponentially.
see.
care.
invest.
act.
understand.
choose you.
your client.
©) MADDIE isn’t just a formula. It’s the system behind predictable leads, consistent clients, and scalable commissions.