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THE CONSCIOUSNESS ATLAS
Read. Experiment. Follow the evidence.

ConsciousnessLearn · Explore · Joseph Anady

Desire score

Multiplies emotional intensity, perceived value, and identity alignment.

MADDIE conversion framework / detailed postersource graphic; not an execution result
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poster-eq-b8bc6b468a117bmathematical expression
Ddesire=E×V×ID_desire = E × V × I

Read the equation

Multiplies emotional intensity, perceived value, and identity alignment.

Its role in the build

The MADDIE Equation — Client Conversion Formula

Terms & definitions

TermMeaning in this source
D_desire

Desire. E denotes emotional intensity; V perceived value; I identity alignment within this component.

How it works

  1. Read D_desire as the quantity being defined or updated by this relation.

  2. Substitute the source-defined variables or recorded values and follow the displayed arithmetic and indexing exactly.

  3. Use this version’s variable definitions and update order. The same symbol may be assigned a different meaning in another build.

Assumptions & limits

  • These E and I symbols are local component meanings; E and I in the overall MADDIE product denote enrollment and investment.

Original context

Read the surrounding source passage
The MADDIE Equation — Client Conversion Formula: Multiplies emotional intensity, perceived value, and identity alignment.
Exact original notation
D_desire = E × V × I

Related builds

MADDIE client-conversion framework

Sources & provenance

01
The Maddie Equation: Client Conversion Formula.png
Desire component box; verified transcript lines 45–51 · Jul 15, 2026
D_desire = E × V × I

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