Read the equation
Spend scaled to one thousand impressions; it requires nonzero impressions.
Defines the named performance ratio used or referenced in the framework.
Its role in the build
The Megamind Equation Atlas
Terms & definitions
| Term | Meaning in this source |
|---|---|
| P | Performance matrix. |
| CPM | 1000 · cost / impressions. |
How it works
Read CPM as the quantity being defined or updated by this relation.
Substitute the source-defined variables or recorded values and follow the displayed arithmetic and indexing exactly.
Use this version’s variable definitions and update order. The same symbol may be assigned a different meaning in another build.
Assumptions & limits
Denominator-zero handling and time windows are not specified.
Original context
Read the surrounding source passage
The Megamind Equation Atlas: Spend scaled to one thousand impressions; it requires nonzero impressions. The Marketing Intelligence Equation: Defines the named performance ratio used or referenced in the framework.
Exact original notation
CPM = 1000 · cost / impressions
Related builds
Sources & provenance
CPM = 1000 · cost / impressions
CPM = 1000 · cost / impressions