Real builds for real small businesses, 2020–2026.
A selection of representative engagements. Identifying details are anonymized where the client did not authorize a public case study, but each entry reflects work that actually shipped and the measurable outcomes that followed.
Selected engagements
Tax & advisory firm — full digital relaunch
Multi-page hand coded site, custom intake forms with e-signature, ITIN-ready landing pages, full schema with Person + ProfessionalService entities, llms.txt, and a 14 tier engine optimization rollout. Client moved from a generic template site to ranking #1 for their primary service queries inside 90 days.
- 13-page custom site
- SOC2-aware infrastructure
- monthly Visibility retainer
- Wikidata entity created and verified
Bath & body e-commerce — Square catalog integration
Custom storefront pulling live from Square Catalog API, dual-brand design system (Victorian + Norse product lines), 277-item product catalog with photo-driven best-sellers, schema-perfect product pages, and a full Facebook + Instagram social integration.
- live Square integration
- 277 products served
- OG/fb:pages wired sitewide
Combat sports academy — booking + member portal
Hand coded multi-page site with class scheduling, member intake with auto-waiver e-signature, kids program separate intake flow, Stripe-billing member portal, and monthly retainer for active SEO.
- Stripe member billing
- e-signature integrated waivers
- multi-program intake
Real estate brokerage — listing pipeline
Custom mother-daughter brokerage site with charcoal/turquoise palette, MLS-style listing pages, neighborhood guides at scale, agent bio Person schemas, and lead routing into the broker's existing CRM.
- per-listing schema
- agent Person entities
- CRM-routed leads
Medical specialty group — physician portal
Multi-physician clinic site with HIPAA-aware intake forms, individual physician landing pages with full Person + Physician schema, appointment scheduling integration, and monthly Visibility retainer for AEO performance.
- 3 physicians, 3 schemas
- HIPAA-aware intake
- Speakable schema for voice
Insurance platform — multi-state lead routing
Custom quote pipeline with multi-state agent routing, $997 build + $250/month retainer, full schema for InsuranceAgency, and ongoing AEO maintenance that lifted Perplexity citation rate inside 60 days.
- multi-state routing
- InsuranceAgency schema
- active monthly retainer
Hardwood flooring contractor — NAP unification
Brand existed across two URLs with inconsistent NAP. Unified phone, email, and hours across both sites; SEO-optimized static build on the secondary domain with full schema, aeo.json, brand.json, and an image sitemap. Image-heavy schema was the leverage point.
- NAP unified across 2 domains
- image sitemap built
- Image schema per project photo
Cleaning service — geographic correction
Service operated in SW Missouri but the original site framed itself as NWA-only. Rewrote regional positioning, rebuilt Local schema, added geographic keywords for the actual service area, and rolled the changes into the H2 AEO sweep. Local-pack inclusions returned within 6 weeks.
- service area corrected
- Local schema rebuilt
- local-pack returned
Want a deeper case study on one of these?
Specific verticals, specific outcomes, specific architecture decisions — all available on request. Some clients have authorized full named case studies; others prefer sanitized references. Either is available once we know what you need to evaluate.