Pillars / Engine optimization

Engine optimization across SEO, AEO, AIO, and GEO.

The 14 tier framework covers 112 distinct optimizations across Search Engine Optimization, Answer Engine Optimization, AI Optimization, and Generative Engine Optimization. Pick a tier or bundle the whole stack at $11,997 plus $2,997 monthly.

01Scope

What this pillar covers.

The engine optimization pillar covers everything that determines whether your business shows up in Google, Bing, ChatGPT, Perplexity, Claude, Google AI Overviews, and other search and answer engines. 112 distinct optimizations grouped into 14 tiers.

Search engine optimization is the legacy term for the work that gets your site ranking on Google. Answer engine optimization is the work that gets your business cited in ChatGPT, Perplexity, and Claude. AI optimization is the work that makes your structured data legible to LLM training pipelines. Generative engine optimization is the work that gets your business surfaced in AI generated responses. We treat all four as the same surface and ship them as one stack.

The 14 tier framework breaks the work into discrete deliverables you can scope, schedule, and pay for independently. Most clients start with Tier 1 Foundation plus Tier 2 Search Visibility plus Tier 3 AI Domination. Bigger engagements bundle five or more tiers. Full stack bundle runs \$11,997 one time plus \$2,997 per month.

02What you get

Concrete deliverables.

  • 14 tier framework: 112 distinct optimizations across SEO, AEO, AIO, GEO
  • Tier 1 Foundation: schema, sitemaps, robots.txt, llms.txt, GSC submission
  • Tier 2 Search Visibility: keyword targeting, content optimization, internal linking
  • Tier 3 AI Domination: AEO, GEO, LLMO, GSO, AIO across answer engines
  • Tiers 4 to 14: entity, local, content, social, analytics, monitoring, workflow, marketplace, international, voice, immersive
03Pricing

Related pricing.

14 tiers individually priced from $497 to $2,497 one time plus $150 to $600 monthly. Full stack bundle $11,997 plus $2,997 monthly.

14 tier framework\$397 Full Visibility retainer\$500 Growth Engine retainer
06Process

How we build.

Every pillar follows the same five phase process: Discover, Derive, Design and Demo, Build, Deploy. Phase reviews are scheduled and visible. Read the full process.

07FAQ

Engine optimization FAQ.

What is the difference between SEO, AEO, AIO, and GEO?

SEO ranks pages on Google. AEO surfaces answers in ChatGPT, Perplexity, Claude. AIO tunes structured data for LLM training pipelines. GEO surfaces business citations in AI generated responses. We treat them as one stack because the underlying signals overlap heavily.

How long does it take to see results?

Tier 1 Foundation results show in two to six weeks. Tier 2 Search Visibility takes three to nine months for measurable ranking change. Tier 3 AI Domination starts surfacing in AI engines in two to twelve weeks depending on engine.

Do I need all 14 tiers?

No. Most small businesses ship Tiers 1, 2, and 3 first. Other tiers fit specific business contexts (Tier 5 for local, Tier 11 for marketplace, Tier 12 for international, Tier 14 for advanced and immersive).

Can I do this myself?

Yes if you have the time and the technical capacity. The 14 tier framework is documented; we are not gatekeeping. We ship faster and better, but the work is replicable.

What if Google or ChatGPT changes the rules?

The framework changes when the rules change. We track core update cycles, AI engine policy changes, and schema.org evolution. Updates ship as part of the monthly retainer.

Ready to start a Engine optimization project?