Tier 1: Foundation.
Technical SEO, structured data, Core Web Vitals, and performance hardening. The prerequisite for every other tier in the framework. Without Foundation, the rest of the work is fragile.
What ships in this tier.
- Title and meta description tuned per page, under 60 and 155 characters
- Canonical and hreflang on every page
- Structured data graph: Organization, Person, WebPage, BreadcrumbList, FAQPage, Service per page
- sitemap.xml plus image-sitemap.xml with priority and lastmod
- Core Web Vitals: LCP under 2.5s, INP under 200ms, CLS under 0.1
- robots.txt and security.txt with sitemap link
- Security headers: HSTS, CSP, X-Frame-Options, X-Content-Type-Options
- Image optimization: WebP, lazy loading, alt text, srcset
Foundation is non negotiable.
Foundation is the technical SEO baseline that everything else depends on. Schema, sitemaps, Core Web Vitals, and security are not optional in 2026; they are table stakes. Search engines deprioritize sites that fail Foundation, AI engines refuse to cite them, and analytics tools cannot measure them properly.
Foundation is included by default in every build at the Standard tier or above. For sites we did not build, Foundation is the first add on we recommend.
Sources: web.dev Core Web Vitals, schema.org, Google Search Central.
Concrete deliverables.
- Audit report baseline before changes
- Schema graph deployed on every page, validated
- Core Web Vitals report showing pass on every key URL
- Search Console plus IndexNow wired
- Final report with before and after metrics
Foundation is the prerequisite for everything else.
No prerequisites. Foundation is where you start. Every other tier assumes Foundation is in place. If you skip Foundation, the other tiers underperform.
Tier 1 FAQ.
Is Foundation included in a new build?
Yes for Standard tier and above. Starter tier covers most of Foundation but not Core Web Vitals tuning beyond a baseline.
How long does Foundation take to deploy?
For an existing site, two to four weeks depending on how much technical debt is present.
What does Foundation monthly include?
Schema validation, GSC error fix pass, Core Web Vitals monitoring, security header validation, sitemap freshness checks.
Add Tier 1 or bundle all 14.
Tier 1 can be added to any build at quote, or bundled into the full 14 tier framework at $11,997 one time plus $2,997 per month.