Tier 2: Search visibility.
Keyword cluster mapping, image search engine optimization, internal link architecture, content briefs, and freshness signals. The work that earns rankings on Google for the queries that matter.
What ships in this tier.
- Keyword cluster mapping for the top 20 to 50 queries in your niche
- Content briefs for new pages tied to clusters
- Internal link audit and fixes
- Image search optimization: alt text, file naming, sitemap inclusion
- Freshness signals: lastmod, dateModified, content review cadence
- On page tuning for top queries
Search visibility is what gets ranked.
Foundation makes you indexable. Search Visibility makes you rankable. Cluster based content strategy outperforms one off keyword targeting because Google rewards topical authority on a subject area, not isolated keyword matches.
Internal linking is the lever most small business sites underuse. A cluster has a pillar page; supporting pages link to the pillar; the pillar links back. Done well, internal linking can lift rankings without any content changes.
Concrete deliverables.
- Keyword cluster map deliverable spreadsheet
- Content brief library for upcoming pages
- Internal link fixes deployed
- Image sitemap with full alt text
Requires Tier 1 Foundation first.
Tier 2 assumes Foundation is in place. If your site is missing schema or has Core Web Vitals issues, deploy Tier 1 first; Tier 2 work will not earn rankings on a foundation that is broken.
Tier 2 FAQ.
Do you write the new content for the briefs?
Briefs are deliverables; content writing is on the Growth Engine retainer at \$500 per month. We can scope a one time content sprint for clients who want to ship content all at once.
How long until I rank?
Three to nine months depending on competition. New content takes time to earn ranking.
What keyword tools do you use?
Ahrefs, Semrush, Google Search Console, plus Google Trends and SERP analysis. We do not run on a single tool.
Add Tier 2 or bundle all 14.
Tier 2 can be added to any build at quote, or bundled into the full 14 tier framework at $11,997 one time plus $2,997 per month.