Tier 13: Voice and conversational.
Voice search optimization, smart speaker readiness, audio first content, conversational schema. The tier for the voice surface across phones, Alexa, Google Home, and AI assistants.
What ships in this tier.
- Voice search content: question phrasing, conversational length
- Speakable schema on key pages
- Audio first content: podcast, transcripts, audio versions
- Action and Skill setup for Google Assistant or Alexa if applicable
- Conversational schema for chat ready content
Voice and conversational queries are different.
"What is the best Italian restaurant near me?" is a different query than "best italian restaurant downtown". Voice queries are longer, conversational, and question shaped. Tier 13 optimizes for that surface.
Requires Tier 1 plus Tier 3 AI Domination.
Tier 13 reinforces Tier 3 AI Domination. Best for businesses with significant voice search exposure (local services, content publishers, retail).
Tier 13 FAQ.
Do I need a Google Action or Alexa Skill?
Most small businesses do not. Skill development is high effort with low ROI for typical small business. Tier 13 focuses on voice search content unless Skill development is specifically scoped.
How much voice traffic should I expect?
Depends on the business. Local services see meaningful voice traffic. Pure SaaS sees almost none. We instrument so you can measure.
What about ChatGPT voice mode and Claude voice mode?
Voice mode AI assistants surface the same business citations as text mode. Tier 3 AI Domination handles that surface.