Tier 8: Analytics and conversion.
GA4, GTM, Search Console, Microsoft Clarity, retargeting pixels, conversion rate optimization, A/B testing. The tier that connects search to revenue.
What ships in this tier.
- GA4 with custom events, goals, and Consent Mode v2
- Google Tag Manager container with full event taxonomy
- Search Console verification and sitemap submission
- Microsoft Clarity heatmaps and session recordings
- Retargeting pixels: Meta, Google Ads, LinkedIn (where applicable, see notes on Meta Pixel safety)
- CRO audit with prioritized test backlog
- A/B test framework for ongoing experiments
Without measurement, optimization is theater.
Tier 8 is the analytics and conversion baseline. GA4 gives you the traffic and goal data. Search Console gives you the search performance data. Clarity gives you the on page behavior data. Together they tell you what to fix and where to invest.
CRO and A/B testing only earn results when there is enough traffic to detect lift. We scope test design at intake; for low traffic sites we focus on qualitative changes informed by Clarity rather than statistical experiments.
Concrete deliverables.
- GA4 plus GTM deployed with custom events
- Search Console verified plus sitemaps submitted
- Clarity deployed
- CRO audit report with test backlog
Requires Tier 1 Foundation.
Tier 8 should ship early because the data it produces informs every other tier. Many clients ship Tier 1 plus Tier 8 in the first month.
Tier 8 FAQ.
What about iOS 14 plus tracking limitations?
We use server side tracking via GTM where possible. Pixel based attribution is degraded on iOS, so we tune the analytics around modeled data plus first party signals.
What is Consent Mode v2?
Google Consent Mode v2 is the default setup that respects user consent for analytics and ads cookies. We deploy it across every site.
Do you do paid ads management?
No. We set up the tracking and pixels. Paid ads execution is a different discipline; we refer to ad agencies we trust.
Add Tier 8 or bundle all 14.
Tier 8 can be added to any build at quote, or bundled into the full 14 tier framework at $11,997 one time plus $2,997 per month.