Tier 7: Social and brand.
OpenGraph and Twitter cards across the property, video schema, engagement CTAs, and social meta optimization. The tier that controls how your content shows up when shared.
What ships in this tier.
- OpenGraph meta on every page with verified preview
- Twitter card meta with summary_large_image
- Video schema for embedded video content
- Engagement CTAs: share buttons, save, copy link
- Social meta image per page or per category
- fb:pages and Facebook page plugin integration where applicable
Social previews are first impressions.
When your content is shared on Facebook, LinkedIn, X, Threads, Bluesky, or in a text message, the social preview is the first thing the recipient sees. Default previews are usually wrong: bad image, truncated description, generic title. Tier 7 controls every preview.
Video schema is the underused half of social. Properly emitted video schema lets Google understand video content on your site, which can earn rich result placement in Search and Discover.
Concrete deliverables.
- OG and Twitter card validated on every key page
- Video schema deployed where video exists
- Engagement CTAs deployed
- Social meta image library
Requires Tier 1 Foundation.
Tier 7 ships well alongside any other tier. Especially valuable for content businesses (publishers, creators, e commerce) and businesses with active social presence.
Tier 7 FAQ.
Do you generate the social meta images?
For one off pages we use a default template. For larger sites we ship a per category template strategy. Custom social images per article are content work, scoped separately.
What about video?
If you have video on the site, we add video schema and validate in Search Console. If you do not, Tier 7 covers the meta plus image work only.
What about Facebook Pixel?
Pixel is optional and depends on your advertising posture. We can add Pixel as part of Tier 8 Analytics and Conversion.
Add Tier 7 or bundle all 14.
Tier 7 can be added to any build at quote, or bundled into the full 14 tier framework at $11,997 one time plus $2,997 per month.