Custom software for the work no SaaS product fits.
Internal tools. Operational dashboards. Automations. Custom APIs. Integrations between systems that do not talk. Built per workflow, per business. The same engineer scopes, builds, and supports the work.
What this pillar covers.
Most small businesses end up with a stack of SaaS tools that almost solve their problems. The CRM does not have the report the owner needs. The accounting tool does not categorize transactions correctly. The scheduling tool does not handle multi location. Custom software fills those gaps without forcing a full SaaS replacement.
We do not replace the SaaS tools that work. We build the connective tissue around them: the dashboards that pull from multiple sources, the automations that move data between them, the admin views that operations staff actually use.
Concrete deliverables.
- Custom internal tools: admin dashboards, operations views, content publishing
- Integrations: between CRM, accounting, scheduling, EHR, AMS, and other vertical SaaS
- APIs: REST or GraphQL endpoints for your data, properly authenticated
- Automation pipelines: workflow orchestration with monitoring
- Source code in your Git, your environment, no lock in
Related pricing.
Custom software work scopes from $1,997 Professional up. Most engagements run $2,497 to $5,000 plus.
Industries we apply this pillar to.
AI patterns that fit this pillar.
How we build.
Every pillar follows the same five phase process: Discover, Derive, Design and Demo, Build, Deploy. Phase reviews are scheduled and visible. Read the full process.
Custom software FAQ.
Will you replace my CRM?
Usually no. We build dashboards, integrations, and front ends on top of your CRM. CRM replacement is a multi year multi vendor decision we do not lightly recommend.
What technology do you use?
Default stack is FastAPI plus PostgreSQL plus a hand coded frontend. For higher complexity we use Go for the backend. For real time UIs we use WebSockets or Server Sent Events.
How do I get my data out if I leave?
Source code is yours. Database is yours. Migration is straightforward. We document the schema and the deploy at handoff.
What about ongoing maintenance?
Custom software has a maintenance retainer scoped at handoff. Typical retainer for an internal tool runs \$200 to \$500 per month.
What about security?
Custom software ships with OWASP Top 10 hardening, parameterized queries, secrets in environment, audit logging, and rate limits. For regulated industry workloads we add NIST 800 53 alignment.