Five phases, one engineer.
Every build follows the same five phase process. Discover, Derive, Design and Demo, Build, Deploy. Phase reviews are scheduled and visible. The process is the same whether the build is $597 starter or $2,997 enterprise; the depth of each phase scales with the scope.
Discover. Free, written, 48 hours.
Discovery is a 30 minute call plus a written audit deliverable. We look at your existing stack, your conversion funnel, your search visibility surface, your AI surface, and your stated business outcomes. The audit is yours regardless of whether we build for you. Most clients use the audit findings whether they hire us or not, and we are fine with that.
The audit covers technical SEO, schema, AEO, accessibility, performance, security headers, and the AI surface where applicable. Each finding is prioritized: critical, high, medium, low. Critical and high findings include a recommended fix.
Derive. Written scope, fixed price.
From the audit findings we derive a written scope: deliverables, timeline, milestones, and a fixed price tied to one of our published pricing tiers. The scope document goes in your inbox before any contract. You read, you ask questions, you sign or pass. No high pressure close.
Design and Demo. Prove the approach.
Before full build we ship a brand specific design layer plus a working technical demo. The design layer establishes the visual direction. The demo proves the hard technical pieces work end to end before the rest of the build is committed. This phase typically runs week one of build.
Build. Phase reviews scheduled.
Full build to scope. Phase reviews scheduled depending on tier: at week one, midway, and pre deploy for Standard plus tiers; weekly for Architecture plus tiers; bi weekly for Business OS plus Enterprise. The build phase is where most of the engineering happens; design and AI integration get touched up in parallel.
Deploy. Verified, indexed, monitored.
Production deploy. Sitemap submission. IndexNow ping. GSC verification. Schema validation. Mobile rendering verification. The deploy is followed by a 30 day post launch review where we confirm the site is performing as expected and adjust where needed. The audit findings get reviewed against actual production data.